What is MIPP?

Something that’s important, interactive, shareable, powerful and FUN.

In ‘long’ speech – a reputation enhancing innovative, interactive thinking and communication platform that highlights an organisation’s links with what matters most to all of us – the UN SDGs (Sustainable Development Goals) with the additional benefit that the platform can be used for FUNDRAISING.

We only have one planet. We need to help as much as we can however we can, This is where the Most Important Plans for the Planet (MIPP) comes in. Explore the sphere below and see what you think.

The Global Goals were set by the United Nations General Assembly in 2015 with the year 2030 set for completion.


MIPP Most has significant potential as a branding, marketing, communication and practical thinking tool. Universalrisk.org would like to provide a glue to bring together people and organisations to make practical plans for COP26 collaboration. 


The complications we face can seem intractable, ‘wicked’ and huge. Good thinking and good collaboration is needed first – before getting on with the DOING.

See recent MIPP case studies

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